Every destination that wants to be known strives to join forces, to prevent fragmentation, to use the available resources as efficiently as possible and to increase the effectiveness of the efforts. Yet many destinations are insufficiently recognized. Their profile is too weak and they are not chosen, because they have not chosen themselves. They have not outspoken enough and have no focus. They will never become controversial.
Destinationmakerij guides and supports municipalities and regions in their profiling urge. The aid focuses on (re)positioning the destination and on organization. An interactive process with stakeholders will be followed for sustainable positioning. During that process all stakeholders must express themselves. This creates a distinct and sharp profile. A profile that can be made compelling .... To improve the organization for regional and city marketing, we prefer the quartermaster model.